Customers today are flooded with emails – and become selective about what they open. It is vitally important to make the first best impression on your prospects.
A branded email makes you look professional in front of the public. It better represents the norms and practices of your business, creates a positive image for your company, and makes it more memorable.
2. Email aliases
Customised mailboxes give you the opportunity to select email aliases that will direct the messages from various mailboxes to one mailbox. Thus, you can have departments like firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, etc. and organise the emails coming through, from one single inbox.
Associating the name of your business with your professional email address adds a buzz of interest to potential clients.
Can you just imagine receiving an email from email@example.com instead of firstname.lastname@example.org. Chances are it will remain unopened or ignored.
Your professional email address can be an easy recognition of your company. Customers will also start to remember the name of your business which builds brand awareness and trust.